Meet Ross


Ross Lawrence is the President of White Ember, a comprehensive financial planning firm with Cetera Advisor Networks.

In the fall of 2008 as stock markets crashed and tens of thousands of financial advisors left the industry Ross was an intern at Merrill Lynch while finishing his degree in Finance with an emphasis on Financial Management and Investment. Ross saw clients coming into the office in tears as they watched their life savings disappear. However, he also saw great advisors helping them through the devastating times. Witnessing those interactions convinced him that it was his calling to be a Financial Advisor to help people through life’s ups and downs.

On three separate occasions, Ross was named as a Top Next Gen Wealth Advisor by Forbes*. Because of Ross’ drive to help people and his forward thinking in the industry, he was given an “Epic” alumni spotlight from his alma mater, the University of Arkansas: Walton College of Business. He is an alumnus of Lambda Chi Alpha Fraternity, a proud Eagle Scout, and became an “Ironman” after competing in the Ironman North American Championships Ironman Triathlon in 2018. Ross currently is on the Board of United Way of Vernon County. He is a Past President of the Vernon County Chamber of Commerce Board and the Rotary Club of Nevada, Missouri.

When Ross isn’t in the office, he likes to spend time exercising his green thumb in the garden, traveling, or simply spending time with his wife Lorien.


*The Top Next Gen Wealth Advisors awarded to Ross Lawrence (2019): Recognition from rating services or publications is no guarantee of future investment success. Working with a highly rated advisor does not ensure that a client or prospective client will experience a higher level of performance or results. These ratings should not be construed as an endorsement of the advisor by any client nor are they representative of any one client’s evaluations.

Listing in this publication is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client.

The Top Next Gen list includes 250 rising advisors who help manage over $490 billion in client assets. Each advisor was nominated by their firm, then vetted and ranked by SHOOK Research. The rankings, developed by SHOOK Research, are based on an algorithm of qualitative criterion, mostly gained through telephone and in-person due diligence interviews, and quantitative data. Those advisors who are considered have a minimum of four years’ experience and the algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass the highest standards of best practices. Portfolio performance is not a criterion due to varying client objectives and lack of audited data. Neither Forbes nor SHOOK receive a fee in exchange for rankings. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client.

Favorite food:


Best piece of financial advice received:

Planning is bringing the future into the present so that you can do something about it now.

Favorite quote:

“You have not lived today until you have done something for someone who can never repay you.” – John Bunyan

Favorite book:

The Total Money Makeover – Dave Ramsey

Favorite TV show:

Shark Tank

What motivates you:

When you help someone and they are truly thankful, you can see it in their eyes. When I see it in the eyes of those we help, it motivates me to try even harder to help others.

Favorite holiday:


Place you’d most like to visit:

I would love for my wife, Lorien and I to visit where my family came from, Italy.