Owner & President, Financial Advisor
Ross Lawrence is the Owner and President of White Ember, a comprehensive financial planning firm with Cetera Advisor Networks. Ross was previously recognized by LPL Financial as one of their top Financial Advisors, based on his designation as a member of LPL’s Patriot’s Club. Ross was the #1 financial advisor in the country under the age of 30 at LPL in 2016*, and was previously selected by Dave Ramsey to receive the title of SmartVestor Pro. Because of Ross’ drive to help people and his forward thinking in the industry he was on the cover of Financial Planning Magazine in March of 2016, he has been featured as a panelist for Investment News, and he was given an “Epic” alumni spotlight from his alma mater, the University of Arkansas: Walton College of Business.
In the fall of 2008 as stock markets crashed and tens of thousands of financial advisors left the industry Ross was an intern at Merrill Lynch while finishing his degree in Finance with an emphasis on Financial Management and Investment. Ross saw clients coming into the office in tears as they watched their life savings disappear. However, he also saw great advisors helping them through the devastating times. Witnessing those interactions convinced him that it was his calling to be a Financial Advisor to help people through life’s ups and downs.
Ross joined Hoffman Financial Recourses as a Partner in 2011. He helped build the firm and actively looked to add increasing value to existing clients through increased technology, transparency, and planning. In 2015, Ross acquired the firm from Greg to make sure that current clients and their families could count on the firm for generations to come.
He is an alumnus of Lambda Chi Alpha Fraternity and is a proud Eagle Scout. Ross currently is on the Board of United Way of Vernon County, Ducks Unlimited, the Vernon County Chamber of Commerce Board, and is a past President of Rotary.
When Ross isn’t in the office he likes to spend time perfecting his golf swing, exercising his green thumb in the garden, or simply spending time with his wife Lorien.
*Based on 2016 gross production
Getting to know Ross
Favorite food: Tacos
Best piece of financial advice received: Planning is bringing the future into the present so that you can do something about it now.
Favorite quote: “You have not lived today until you have done something for someone who can never repay you.” – John Bunyan
If you could meet anyone, past or present, it would be: Martin Luther King Jr.
Hidden talent: I once held my breath for exactly 2 minutes…that was a long time ago though!
Favorite book: The Total Money Makeover – Dave Ramsey
Favorite movie: The Pursuit of Happiness
Favorite TV show: Shark Tank
What motivates you: When you help someone and they are truly thankful, you can see it in their eyes. When I see it in the eyes of those we help, it motivates me to try even harder to help others.
Favorite holiday: Christmas
Something on your bucket list: Complete a full Ironman Race
Place you’d most like to visit: I would love for my wife, Lorien and I to visit where my family came from, Italy.